The statistics show that 46 per cent of Google searches are for information within the vicinity of their search. If your business isn’t optimized online, you may be not reaching potential customers who are looking to purchase from the company.
Local SEO is crucial, particularly if you want to grow your business over time. Because it’s so important, it’s important to learn how to implement the strategies to get the desired outcomes.
If you’re unsure how to improve your local SEO strategy for your business or looking for more information to enhance your current SEO strategy, we’ve collected some essential suggestions to help you do this. This guide will help you comprehend how you can improve your business’s reach to prospective customers who are interested in your services.
WHAT IS LOCAL SEO, AND HOW DOES IT WORK?
Local SEO is simply about improving the visibility of your website on search engines and enhancing your online presence company to attract organic customers within your community.
It also helps you be more noticeable to potential customers when they perform relevant search results.
Search engines typically use business information, such as social media sites and links to local content. to provide precise results to users who type in related keywords. These (the search engines) also make use of users’ geolocation by tracking your IP addresses. All of this ensures the top and most appropriate results will be offered when users type in their search.
For instance, if someone seeks out a particular product or service and a location, e.g. “doughnuts in Birmingham”, the search engine results will list the most relevant doughnut stores within the Birmingham region.
What if you look up the item without including the place, e.g. “doughnuts”. The search results will assume you are searching intended for local reasons and will still display relevant doughnut stores in the area you are in by following your IP address and geolocation to determine your exact location.
Local SEO can be extremely advantageous for businesses. Research shows that the tendency to research products online before purchasing has increased. Nearly 4/5 of consumers look for products locally or online. This information leads around 70% of customers to stores in person.
If you look at these numbers, it is clear the importance of local SEO because it increases the visibility of your business and acts as a cost-effective marketing strategy. In addition, it also generates massive sales for your business via searches, and it allows you to attract customers to your area who are willing to purchase your product. If your products are easily accessible to customers, the chances of buying are higher.
Another benefit is that you do not have to spend your time dealing with clients miles away from your premises and have the least chance of contacting your business.
DIFFERENCE BETWEEN SEO AND LOCAL SEO
SEO typically means optimizing your website’s presence to make it easy to be found by search engines. However, local SEO is specialized in making your site more relevant to people searching within your area.
In simple words, organic or traditional SEO makes sure that your website is seen by all users and does not have any connection with your specific location. Contrarily local SEO uses your local location to connect you to people who are searching in your area.
While they have distinct characteristics, they complement each other in many ways, and each can benefit the other.
For example, when you post your business’s information through Google My Business or other local listing directories by submitting your information, you’re helping local search engines figure out the location of your business. In addition, you’re providing a link back to your website, improving your site’s backlink number. Search engines consider the backlink count and place your website higher on the search results.
Another way that local and organic SEO works in conjunction with the other is to post content localized to your area. Doing this will help your website rank higher on search engines and also increases your chances of being found by local searchers.
If these optimizations aren’t performed correctly, they may affect your marketing efforts. Therefore being attentive to these optimizations is crucial to achieving the most effective outcomes.
Furthermore, include exact information, such as the locations, hours of operation, the services you offer, and other pertinent information such as opening hours, services offered, etc. This makes it more accessible for users to find your business and increase your chance of attracting more customers.
TIPS FOR OPTIMIZING YOUR SMALL BUSINESS USING LOCAL SEO
Set up/optimize your Google My Business account
Google My Business is a must-have tool for business owners since it offers the essential information about your company that users require. To get the account on Google My Business, do this:
Make and Verify Your Google My Business page
Use Google Posts to access your account
Ask for reviews from customers on the page
Respond to customer reviews courteously
This is vital as Google will verify your business as legitimate and award you with the honour of having a small sidebar within Google’s local search. This is highly sought-after by companies.
In addition to updating your website information to improve your SEO as well as giving potential customers an understanding of what your company is about and increase the likelihood of them visiting your business.
Connect your social media through Google My Business
Google is a fan of sharing content from social media. So, after you have set Your My Business profile, make sure you link the My Business page and social media profiles. This will help improve your visibility on SEO and on social media.
Maintain your business’s information up-to-date and consistent
Information about business, such as names and phone numbers (with area codes) and addresses, must remain consistent and laid in HTML text in order to be crawlable by search engines.
Furthermore, having up-to-date information can make your business more noticeable. Even an error in spelling or a wrong address/number can be problematic. Google will not show this information in results if it is not possible to confirm that you are authentic.
Run a local SEO audit
SEO is a constant process, and although it may be tempting to stop when you begin getting results, you shouldn’t. Instead of halting or changing your strategies, it’s important to conduct an audit in order to assess how your website does and what improvements you need to make to reach your objectives.
Here’s a helpful guide to help the local SEO audits:
— Google My Business — to see how your company appears in the SERPs and to determine how accurate the information shown is.
— Google Search Console to find out how easily crawlable your website is and determine if any errors render indexing unproductive.
On-page SEO checks to see whether your website has all the features to allow for more traffic to your site.
Citation is used to verify the accuracy of the information presented.
Analyzing competitors to determine how you compare with your competitors and to note the holes you’ll need to fill in the event that you don’t.
Website To examine the overall functionality of the site.
Improve Your internal linking strategies
External links are great, but internal links can help you rank and help you navigate your website better. It is essential to implement an internal strategy for linking in order to get higher rankings and maximize the visibility of the pages on your site.
Optimize content, URLs, meta descriptions, etc.
If you plan to post content on your site, make sure that your content is optimized for search engines by including significant keywords in your URLs, titles, meta descriptions and so on. This will give you the best chance to be found in the SERPs.
Include pages for location on your site
If you are operating from several physical locations, it is essential to complete this. Location pages include all the information you need for your company’s operations in a specific geographical area. Details such as addresses, phone numbers, opening and closing hours reviews etc. They are all on the page for location.
Avoid copying content across multiple sites to keep from confusion. If you own a business that has one location, it’s ideal for designing an “About Us” page that is local and descriptive. It’s also a plus to include Google Maps on your location page as it can assist potential customers in locating them much more easily.
Create localized content
Writing about general content may be beneficial in terms of traffic generation; however, writing content specifically for your specific region is crucial. It allows you to be the authority local within your field, thereby drawing more customers.
Make sure that your site is mobile-friendly
Mobile device searches have grown (about 61 per cent). A mobile-friendly website allows people to find your business and navigate through it.
Get relevant inbound links.
The inbound hyperlinks demonstrate your credibility and will assist in ranking better in local SEO. You can obtain them through community events, working with influential bloggers, guest blogging, offering information and more. This will help you gain more traffic via inbound links, growth on social media and reposts to social media.
Being active and active in your neighbourhood
Participating in community events that are local is a guaranteed way to create publicity for your company. Working with NGOs to help with charitable outreaches, hosting events, giving out scholarships to your field and so on. These are all great methods of taking part in local community activities. A lot more people are aware of you through this, and you’ll also feel good!
Local SEO is essential for your business, and it is combined with organic SEO to make sure that your website remains at the top of search results and continues receiving the traffic it needs. Apart from that, it is vital to demonstrate your business’s legitimacy and draw more customers to your site.
When developing a locally-focused SEO strategy, it’s important to be attentive to the details since it could cause harm to your company if not executed correctly. These tips are guaranteed to assist in improving your local SEO, as well as be sure to conduct regular local SEO reviews to make sure you’re in the right direction.